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Monday, May 20, 2013

"Think of your city as a resort. Why would resorts do it in a beautiful way? Because they know the experience has to be good."

Bruce Mau, Bruce Mau Design, Chamber of Commerce luncheon, Sudbury, 26 June 2005

 

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Market Research

DVDC, in partnership with Downtown Sudbury and Greater Sudbury Development Corporation, conducts market research to gauge the economic climate of Sudbury’s downtown, maintains a current inventory of buildings/occupancy and establishes baseline data to identify opportunities for new business and residential attraction.

Business Retention and Expansion - The BR+E study surveyed 104 participants consisting of retail and service businesses from the downtown’s primary and secondary boundary areas. The study has provided insight into the strengths and weaknesses of the downtown, as well as the possible opportunities that exist within the core. To view the results of the BR+E click here.

Building / Business Inventory - A complete inventory of approximately 600 properties and businesses for the downtown’s primary and secondary area has been collected. The inventory includes information on available spaces for lease, square footage, cost of the space, and other related information. This inventory is a valuable tool for prospective business owners who are interested in opening a business downtown. If you would like more information regarding the Building & Business Inventory, or would like to start a business downtown, please contact DVDC at 670-0963 or info@dvdcsudbury.ca.

Customer Origin Survey- This survey provides information on the size and composition of the local market and is used to collect information to determine where downtown shoppers live. The information identifies the size of the trade area, and the geographic areas not being served by downtown businesses. The Customer Origin Survey results.

Resident Survey - This survey is collecting the opinions and attitudes of Greater Sudbury residents concerning the downtown. It also measures current shopping patterns and retail and service needs. The Residents Survey provides insight into the perceptions of the downtown area and possibilities for improvements. Click here to view the results of the Resident Survey.

Gap Analysis - A gap analysis is an essential downtown revitalization tool, providing information about a community’s economic condition. The analysis provides data that measures potential retail opportunities, while estimating how many shoppers are coming to a community to purchase retail items. Gap analyses are a useful tool to determine which retail sectors to attract to a community. Once the report is completed it will be posted online.

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